theCASBAH: MIssion Zero

MISSION

OUR MISSION IS
TO PRODUCE LESS
LESS EMISSIONS
LESS WASTE
LESS JARGON

ZERO

WE LEAVE MORE ROOM
FOR ACTION
FOR NATURE
FOR BALANCE
AND FOR WHAT
NEEDS TO BE DONE

Our targets are:
‍

1

To achieve net zero emissions in scopes 1 and 2 by 2025

2

To reach net zero emissions in scope 3 by 2030

Sustainability

The Casbah Group is committed to helping to build a more sustainable future. This belief is ingrained into our operations, from our workplace practices to the services we offer to our clients. We believe it is our duty to reduce our environmental impact and help drive industry-wide change. By engaging suppliers and clients on this mission, we aim to amplify the positive impact we can achieve as a collective group of Agencies.

OUR
COMMITMENTS

We have made three commitments to help us reach these targets:

‍

01

REDUCE our direct and indirect greenhouse gas emissions down to zero as soon as possible

02

INCORPORATE circular processes into our operations

03

HELP our clients transition to a more sustainable future

Our Guiding Principles

We have also agreed a set of guiding principles to ensure that we concentrate our efforts in the areas where they will have the biggest impact:

‍

01

EMISSION FIRST tackle reducing our GHG emissions as first priority

02

MOMENTUM BUILDS CONFIDENCE prioritise largest emissions areas and easy wins first

03

IT'S A JOURNEY learn from successes and failures

03

INDIVIDUAL ACTIONS = SHARED OUTCOMES encourage independent action by each Casbah Group company (Exposure, SEEN Group and THREESIXTY) to achieve shared outcomes

Our Carbon Footprint

In 2021 we embarked on our first externally led assessment by Hope Solutions to measure our environmental impact and identify priority focus areas. This assessment revealed The Casbah Group’s carbon footprint to be 8,162.5 tCO2e.

Since then we have carried out annual carbon footprint assessments. In 2023, we undertook our third assessment which revealed The Casbah Group’s carbon footprint to be 4,303.8 tCO2e.

This is a 44% reduction since 2022.

4,303.8

tCO2e

Carbon Footprint Breakdown

Scope 3 makes up 99.4% of our greenhouse gas emissions.
‍

The largest contributors
to scope 3 emissions are:
‍

-

Purchased goods & services (72.4%)

-

Business travel (23.9%)

Carbon Footprint
Breakdown 2022-2023

Carbon Footprint
Breakdown 2022-2023

Carbon Footprint
Breakdown

Carbon
Footprint
Breakdown

2022-2023
‍

Our emissions have followed similar trends seen in previous years, with purchased goods & services and business travel being key hotspots.
‍

OVERALL:
‍

-

Purchased goods & services has reduced by 50%

-

Business travel has reduced by 10%

-

Capital goods has reduced by 52%

-

Employee commute & WFH increased by 22%

Carbon Footprint
Breakdown

2024
FOCUS AREAS

Emissions

CIRCULARITY

WORKPLACE

CLIENTS

SUMMARY OF
PROGRESS

Open, honest and regular communication of our progress towards true sustainability is a key part of The Casbah Group Corporate Sustainability Policy commitments.
‍
We have tailored our decision-making processes, our approach to business activities, our interactions with clients, and our collective internal behaviour to help achieve zero emissions by, and ideally before, 2030.

In 2023 we achieved net zero in scopes 1 & 2 (one year ahead of target) and a significant reduction in our emissions in scope 3. This gives us confidence that we are on the correct pathway to achieving our net zero goals. Nevertheless, we recognise that our mission is far from over. We have a long way to go and some of the most difficult challenges ahead of us. Our commitment remains resolute, as we strive to accomplish even more in 2024.

Resources